International Visitor Arrivals
2010 - 15.9 million
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2011 - 19.2 million
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2012 - 22.4 million
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2013 - 26.5 million
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2014 - 24.8 million
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2015 - 29.9 million
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2016 - 32.6 million
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2017 - 35,381,210
Bangkok
Over 21 million international arrivals
Phuket
9.2 million international arrivals
Pattaya
8.3 million international arrivals
Chiang Mai
2.6 million international arrivals
Krabi
2.0 million international arrivals
Koh Samui
1.9 million international arrivals
Hua Hin & Cha Am
1.2 million international arrivals
Quick Facts
01
- Over 21 million - international visitos arrivals (2017)
- 1,863 - new hotel rooms (2017)
- 75% - hotel occipancy
- THB 6,084 - ADR (average daily rate)
- THB 4,608 - RevPAR (revenue per available room)
2016 saw international arrivals increase by 7.5% y-o-y to 20.8 million. This represents a more moderate increase compared to the 24.8% seen in 2015, mainly due to the slowed growth of visitors from Mainland China in response to the crackdown on
zero-dollar tours in late 2016. As at YTD November 2017, arrivals had risen 20.6% y-o-y to 21.1 million.
02
Tourism
New Notable Hotels
03
- ibis Bangkok IMPACT (587 rooms)
- Travelodge Sukhumvit 11 (224 rooms)
- Park Hyatt Bangkok (222 rooms)
Mainland China is Bangkok’s largest source market, contributing almost 30% of international visitors as at YTD July 2017 according to latest available statistics. Despite the government crackdown, Bangkok tourism was not significantly affected, with strong y-o-y growth from South Korea (20.1%) and India (17.4%) further supplementing visitor arrivals.
04
Demand
Upcoming Hotels
05
- Hyatt Regency Bangkok Sukhumvit
- Carlton Hotel Bangkok
- Waldorf Astoria Bangkok
- Hotel Nikko Bangkok
Approximately 1,900 keys were added in 2017. While 2016 saw a concentration in the midscale segment, accounting for close to 50% of new supply, 2017 saw a shift to the budget and upscale segments, contributing close to 30% each. Approximately 9,800 rooms remain in the pipeline between 2018 and 2020. In terms of location, we are seeing a shift beyond the traditional Sukhumvit area, as the Riverside and
Ratchadapisek areas gain traction.
06
Supply
Notable Hotel Deals
07
- Carlton Hotel Bangkok
- Premier Inn Bangkok (now Travelodge Bangkok)
- Swissôtel Nai Lert Park
Despite stable arrival figures from Mainland China, Bangkok continues to see strong growth in visitor numbers from other major source markets, particularly from South Korea and India, as the government shifts focus from arrival figures to visitor spending by targeting higher-spending niche markets. The newly released first edition of the Michelin Guide to Bangkok will further strengthen Bangkok’s forefront
position as a culinary destination.
08
Outlook
Quick Facts
01
- 9.2 million - international visitos arrivals (2016)
- 614 - new hotel rooms (2017)
- 77% - hotel occipancy
- THB 3,740 - ADR (average daily rate)
- THB 2,882 - RevPAR (revenue per available room)
In 2016 (latest data available), Phuket welcomed over 12.7 million total domestic and international visitor arrivals to record a five-year (2011-2016) CAGR of 7.4%. The number of international arrivals has seen a steady rise, reaching 9.2 million following the completion of a new international airport terminal in September 2016. Upon completion in mid-2018, the renovated domestic terminal will comprise a total
service area of 41,500 square metres.
02
Tourism
New Notable Hotels
03
- Rosewood Phuket (47 rooms)
- The SIS Kata Resort (124 rooms)
- The Marina Phuket Hotel (205 rooms)
Phuket has seen a balanced mix of visitor arrivals from Asia and Europe. Top source markets include Mainland China (28.8%), Russia (9.2%), Australia (6.1%), Germany (5.5%) and the United Kingdom (3.9%). Russia represents the fastest growing market recording a y-o-y growth of 25.1% as the Russian ruble continues to stabilise.
04
Demand
Upcoming Hotels
05
- Ramada ChaoFa Phuket
- Sheraton Phuket Kalim Beach Resort
- X2 Vibe Phuket Bangtao
Phuket saw an addition of approximately 600 rooms during 2017. Over 4,800 rooms are expected to enter the market from 2018 to 2020. However, this future supply also factors in the openings of condotels which may not account for full inventory. The majority of future supply will be concentrated in the upscale segment (61.5%), followed by the midscale (28.4%) and luxury (10.1%) segments, respectively.
06
Supply
Notable Hotel Deals
07
- SURF Phuket Patong
The positive outlook for Phuket’s tourism industry is predominantly attributed to the ever increasing demand from international visitors. To accommodate this growth, Phuket has seen a number of ongoing and future infrastructure improvements including the Proposed Phuket Light Rail System which is scheduled to be completed in 2021.
08
Outlook
Source: Ministry of Tourism and Sports and JLL
The information contained herein has been obtained from sources deemed reliable. While any reasonable effort has been made to insure its accuracy, we cannot guarantee it. No responsibility is assumed for any inaccuracies. Readers are encouraged to consult their professional advisors to acting on any of the materials contained herein.
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